Open Source HubSpot Alternative, Self-Hosted | Relaticle      

  Alternative 

 HubSpot Alternative 
=====================

 HubSpot's free CRM works for very small teams, and its paid Hubs bundle marketing, sales, and service automation well beyond core CRM. That breadth is real, and if you need an integrated marketing or service suite today, HubSpot's is more mature. If you want a self-hosted, open-source CRM with built-in AI and flat pricing that doesn't grow with every seat you add, Relaticle is the alternative.

 Relaticle vs HubSpot at a glance 
----------------------------------

- License

     Relaticle: AGPL-3.0

     HubSpot: Closed-source SaaS
- Pricing model

     Relaticle: $24/mo flat (or $19/mo billed annually), unlimited users, AI credit packs on top

     HubSpot: Free CRM (up to 2 users), paid Hubs from $20/seat/mo (Starter); see hubspot.com/pricing
- GitHub stars

     Relaticle: 1,700 stars (as of Sep 26, 2026)

     HubSpot: No public GitHub repository
- Contributors

     Relaticle: 9 contributors (as of Sep 26, 2026)

     HubSpot: Not applicable: closed-source, no public repository
- Tech stack

     Relaticle: Laravel 13 + Filament 5, single-server deploy

     HubSpot: Closed-source SaaS, proprietary stack
- AI & MCP capabilities

     Relaticle: 39 first-party MCP tools plus a built-in AI chat assistant; MCP, chat, and Ollama all work self-hosted

     HubSpot: Proprietary AI features bundled into paid Hubs
- Self-hosting & deployment

     Relaticle: Self-host free under AGPL-3.0, no feature gating

     HubSpot: No self-hosting option
- Extensibility

     Relaticle: REST API plus a 39-tool MCP server; the entire codebase is AGPL-3.0, so any part can be forked and extended directly

     HubSpot: Official App Marketplace for third-party integrations, agents, and templates

 License & pricing 
-----------------------

 HubSpot is closed-source (Free CRM (up to 2 users), paid Hubs from $20/seat/mo (Starter); see hubspot.com/pricing), and cost climbs fast once you add paid Hubs and seats. Relaticle is AGPL-3.0, with a flat $24/mo flat (or $19/mo billed annually), unlimited users, AI credit packs on top on the hosted plan and no per-Hub upsells.

 AI capabilities 
-----------------

 HubSpot's AI: Proprietary AI features bundled into paid Hubs. Relaticle's AI: 39 first-party MCP tools plus a built-in AI chat assistant; MCP, chat, and Ollama all work self-hosted.

 Data ownership & deployment 
---------------------------------

 HubSpot: No self-hosting option. Relaticle: Laravel 13 + Filament 5, single-server deploy. Self-host free under AGPL-3.0, no feature gating.

 Extensibility 
---------------

 HubSpot's extensibility: Official App Marketplace for third-party integrations, agents, and templates. Relaticle's extensibility: REST API plus a 39-tool MCP server; the entire codebase is AGPL-3.0, so any part can be forked and extended directly.

 Migrating from HubSpot 
------------------------

 Export your companies, people, and deals from HubSpot as CSV, then bring them into Relaticle with the built-in import wizard. Map columns, preview matched records, and fix errors before anything is created.

- Export each record type to CSV from HubSpot.
- Import the CSV with Relaticle's import wizard. No third-party migration tool needed.
- Need programmatic access instead? Relaticle's REST API and MCP server can create and update records directly.

 [  Read the import guide ](https://relaticle.com/help/import) 

 Facts verified September 26, 2026. Sources are dated in the underlying facts file. See github.com/relaticle/relaticle.

 Try Relaticle yourself 
------------------------

 Self-host it free under AGPL-3.0, or start on the hosted plan. Both run the same open-source codebase.

 [ Start for free ](https://relaticle.com/login) [ Get in touch ](https://relaticle.com/contact) 

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