Alternative

HubSpot Alternative

HubSpot's free CRM works for very small teams, and its paid Hubs bundle marketing, sales, and service automation well beyond core CRM. That breadth is real, and if you need an integrated marketing or service suite today, HubSpot's is more mature. If you want a self-hosted, open-source CRM with built-in AI and flat pricing that doesn't grow with every seat you add, Relaticle is the alternative.

Relaticle vs HubSpot at a glance

  • License

    Relaticle: AGPL-3.0

    HubSpot: Closed-source SaaS

  • Pricing model

    Relaticle: $24/mo flat (or $19/mo billed annually), unlimited users, AI credit packs on top

    HubSpot: Free CRM (up to 2 users), paid Hubs from $20/seat/mo (Starter); see hubspot.com/pricing

  • GitHub stars

    Relaticle: 1,518 stars (as of Aug 18, 2026)

    HubSpot: No public GitHub repository

  • Contributors

    Relaticle: 7 contributors (as of Aug 18, 2026)

    HubSpot: Not applicable: closed-source, no public repository

  • Tech stack

    Relaticle: Laravel 13 + Filament 5, single-server deploy

    HubSpot: Closed-source SaaS, proprietary stack

  • AI & MCP capabilities

    Relaticle: 37 first-party MCP tools plus a built-in AI chat assistant; MCP, chat, and Ollama all work self-hosted

    HubSpot: Proprietary AI features bundled into paid Hubs

  • Self-hosting & deployment

    Relaticle: Self-host free under AGPL-3.0, no feature gating

    HubSpot: No self-hosting option

  • Extensibility

    Relaticle: REST API plus a 37-tool MCP server; the entire codebase is AGPL-3.0, so any part can be forked and extended directly

    HubSpot: Official App Marketplace for third-party integrations, agents, and templates

License & pricing

HubSpot is closed-source (Free CRM (up to 2 users), paid Hubs from $20/seat/mo (Starter); see hubspot.com/pricing), and cost climbs fast once you add paid Hubs and seats. Relaticle is AGPL-3.0, with a flat $24/mo flat (or $19/mo billed annually), unlimited users, AI credit packs on top on the hosted plan and no per-Hub upsells.

AI capabilities

HubSpot's AI: Proprietary AI features bundled into paid Hubs. Relaticle's AI: 37 first-party MCP tools plus a built-in AI chat assistant; MCP, chat, and Ollama all work self-hosted.

Data ownership & deployment

HubSpot: No self-hosting option. Relaticle: Laravel 13 + Filament 5, single-server deploy. Self-host free under AGPL-3.0, no feature gating.

Extensibility

HubSpot's extensibility: Official App Marketplace for third-party integrations, agents, and templates. Relaticle's extensibility: REST API plus a 37-tool MCP server; the entire codebase is AGPL-3.0, so any part can be forked and extended directly.

Migrating from HubSpot

Export your companies, people, and deals from HubSpot as CSV, then bring them into Relaticle with the built-in import wizard. Map columns, preview matched records, and fix errors before anything is created.

  • Export each record type to CSV from HubSpot.
  • Import the CSV with Relaticle's import wizard. No third-party migration tool needed.
  • Need programmatic access instead? Relaticle's REST API and MCP server can create and update records directly.
Read the import guide

Facts verified August 13, 2026. Sources are dated in the underlying facts file. See github.com/relaticle/relaticle.

Try Relaticle yourself

Self-host it free under AGPL-3.0, or start on the hosted plan. Both run the same open-source codebase.

Start for free Get in touch

See self-hosting options Meet Rela, the built-in AI assistant