HubSpot Alternative - Relaticle      

  Alternative 

 HubSpot Alternative 
=====================

 HubSpot's free CRM works for very small teams, and its paid Hubs bundle marketing, sales, and service automation well beyond core CRM — that breadth is real, and if you need an integrated marketing or service suite today, HubSpot's is more mature. If you want a self-hosted, open-source CRM with built-in AI and flat pricing that doesn't grow with every seat you add, Relaticle is the alternative.

 Relaticle vs HubSpot at a glance 
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- License

     Relaticle: AGPL-3.0

     HubSpot: Closed-source SaaS
- Pricing model

     Relaticle: $24/mo flat (or $19/mo billed annually), unlimited users, AI credit packs on top

     HubSpot: Free CRM (up to 2 users), paid Hubs from $20/seat/mo (Starter) — see hubspot.com/pricing
- GitHub stars

     Relaticle: 1,506 stars (as of Aug 13, 2026)

     HubSpot: No public GitHub repository
- Contributors

     Relaticle: 7 contributors (as of Aug 13, 2026)

     HubSpot: Not applicable — closed-source, no public repository
- Tech stack

     Relaticle: Laravel 13 + Filament 5, single-server deploy

     HubSpot: Closed-source SaaS, proprietary stack
- AI & MCP capabilities

     Relaticle: 32 first-party MCP tools plus a built-in AI chat assistant; MCP, chat, and Ollama all work self-hosted

     HubSpot: Proprietary AI features bundled into paid Hubs
- Self-hosting & deployment

     Relaticle: Self-host free under AGPL-3.0, no feature gating

     HubSpot: No self-hosting option
- Extensibility

     Relaticle: REST API plus a 32-tool MCP server; the entire codebase is AGPL-3.0, so any part can be forked and extended directly

     HubSpot: Official App Marketplace for third-party integrations, agents, and templates

 License & pricing 
-----------------------

 HubSpot is closed-source (Free CRM (up to 2 users), paid Hubs from $20/seat/mo (Starter) — see hubspot.com/pricing) — cost climbs fast once you add paid Hubs and seats. Relaticle is AGPL-3.0, with a flat $24/mo flat (or $19/mo billed annually), unlimited users, AI credit packs on top on the hosted plan and no per-Hub upsells.

 AI capabilities 
-----------------

 HubSpot's AI: Proprietary AI features bundled into paid Hubs. Relaticle's AI: 32 first-party MCP tools plus a built-in AI chat assistant; MCP, chat, and Ollama all work self-hosted.

 Data ownership & deployment 
---------------------------------

 HubSpot: No self-hosting option. Relaticle: Laravel 13 + Filament 5, single-server deploy. Self-host free under AGPL-3.0, no feature gating.

 Extensibility 
---------------

 HubSpot's extensibility: Official App Marketplace for third-party integrations, agents, and templates. Relaticle's extensibility: REST API plus a 32-tool MCP server; the entire codebase is AGPL-3.0, so any part can be forked and extended directly.

 Migrating from HubSpot 
------------------------

 Export your companies, people, and deals from HubSpot as CSV, then bring them into Relaticle with the built-in import wizard — map columns, preview matched records, and fix errors before anything is created.

- Export each record type to CSV from HubSpot.
- Import the CSV with Relaticle's import wizard — no third-party migration tool needed.
- Need programmatic access instead? Relaticle's REST API and MCP server can create and update records directly.

 [  Read the import guide ](https://relaticle.com/help/import) 

 Facts verified August 13, 2026. Sources are dated in the underlying facts file — see github.com/relaticle/relaticle.

 Try Relaticle yourself 
------------------------

 Self-host it free under AGPL-3.0, or start on the hosted plan — both run the same open-source codebase.

 [ Start for free ](https://relaticle.com/register) [ Get in touch ](https://relaticle.com/contact)